Challenge
HCA Florida Mercy Hospital, a well-respected healthcare provider, began experiencing a decline in patient appointments. Upon investigation, they discovered a series of negative reviews on several major review platforms. Many of these reviews contained misleading information and unverified claims about patient care, which were impacting the hospital’s reputation and deterring potential patients from booking appointments. Despite their best efforts to respond to these reviews, the negative content persisted, leading to a noticeable drop in patient trust and overall appointments.
Our Solution
LoveReputation stepped in to help HCA Florida Mercy Hospital regain control of their online reputation. Our team conducted a thorough analysis of the negative reviews, identifying which violated the platforms’ community guidelines and terms of service. We crafted detailed, legally-backed removal requests and submitted them directly to the platforms’ content moderation teams.
In addition to targeting the removal of harmful reviews, we worked closely with the hospital’s team to provide best practices on encouraging satisfied patients to leave positive, authentic reviews. This strategy helped balance their online presence and restored credibility.
Results
Within 6 weeks, the majority of the misleading and harmful reviews were permanently removed, thanks to our diligent efforts. Following the removal of these negative reviews, HCA Florida Mercy Hospital saw a 25% increase in patient appointments over the next three months. The hospital also experienced a significant boost in their overall rating across review platforms, which helped restore patient trust and reinforced their reputation as a top-tier healthcare provider in the region.
“Working with LoveReputation has been a game-changer for us. Their expertise in navigating the complexities of online review platforms and their commitment to restoring our reputation exceeded our expectations. Within weeks, they successfully removed harmful and misleading content, which had been negatively impacting our patient numbers. As a result, we saw a 25% increase in appointments and a significant improvement in our online ratings.”
